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Who we are

A firm built around one uncomfortable habit.

OakVertics was founded in 2025 by people who had watched too many projects sold on numbers nobody believed. We say the difficult thing early — about budgets, timelines and ideas — because the alternative is a pleasant first month and a painful sixth.
Projects delivered
15+Projects deliveredWeb, mobile and applied AI
In business
1 yrIn businessFounded 2025
Engineers & designers
6Engineers & designersIn-house, no subcontracting
Median time to launch
14wksMedian time to launchFrom kickoff to production MVP

Our mission

To build software that measurably improves how a business operates — and to be straight with clients about what that will cost, how long it will take, and when it is not worth doing at all.

Our vision

A software industry where clients can tell, before signing, whether an estimate is honest. We would rather lose work to a competitor's better plan than win it on a number we do not believe.

What we hold to

Four principles, applied even when inconvenient.

These are not aspirational statements. Each one has cost us revenue at some point, which is the only real test of whether a value is held.

Say the difficult thing early

If a budget will not cover a scope, if a deadline is not achievable, if the idea is weaker than the client thinks — we say it in week one. It is uncomfortable once, rather than expensive for months.

Leave clients independent

We measure a successful handover by whether the client's own engineers can run the system without us. No proprietary frameworks, no licensing, no dependency designed to guarantee a renewal.

Measure it or don't claim it

Every outcome we publish is a number we instrumented. When a result is modest we publish that too, because a portfolio of unbroken triumphs is not believable and should not be.

The people who scope it, build it

No sales team making promises a delivery team inherits. The engineers in your first conversation are the engineers on your project.

Our story

How we got here

  1. 2025

    Founded

    Started as a small in-house team with one principle: scope to an outcome, never to a headcount.

  2. 2025

    First projects shipped

    Delivered our earliest web, mobile and applied-AI builds for our first clients.

  3. 2026

    15+ projects delivered

    A growing in-house team across Pakistan and the US, shipping production software and AI — with evaluation before deployment, always.

Leadership

The people accountable for the work

Each of them is active on client engagements. None of them is purely a salesperson.

Elena Marsh

Chief Executive Officer

Founded OakVertics after a decade leading delivery at two enterprise consultancies, having watched too many projects sold on a number nobody believed. Sets the commercial principle the firm runs on: scope to an outcome, never to a headcount.

Client partnershipsCommercial strategy

Daniel Osei

Principal Product Strategist

Runs discovery. Responsible for the roughly one engagement in five that ends with us recommending the client does not build what they came for — a statistic he considers the most important one we publish.

Product discoveryEstimation

Priya Menon

Head of Applied AI

Previously built machine learning infrastructure for a clinical data platform. Insists on evaluation harnesses before prompt tuning, which is why our AI work reaches production rather than circulating as a demo.

LLM systemsEvaluation & governance

Sarah Whitfield

Principal Engineer

Architecture lead across our SaaS and platform work. Spends most of her time on the decisions that are cheap on day one and expensive in year two — tenancy boundaries, identifiers, entitlement models.

ArchitectureDistributed systems

Amara Lindqvist

Design Director

Built the design system practice here. Treats accessibility as a build gate rather than an audit phase, on the straightforward grounds that retrofitting it costs several times more and produces a worse result.

Design systemsAccessibility

Marcus Feld

Delivery Lead

Runs our largest enterprise programmes, including an eleven-month core banking migration completed without a production incident. Believes cutover weekends should be boring and rehearses until they are.

Enterprise deliveryLegacy migration

How we work

Culture, in practice rather than in a deck

In-house, permanently employed

We do not subcontract. Every engineer and designer on your project is a permanent member of the team, which is the only way the standards above are enforceable.

Four-day deep work

Meetings are confined to Tuesdays and Thursdays. The rest of the week is protected for the work itself, because good engineering does not happen in forty-minute gaps.

Written by default

Decisions are recorded as architecture decision records, so the reasoning survives the person. Clients inherit the why, not just the what.

Deliberate practice time

Every engineer gets a day a fortnight for learning, open source or internal tooling. It is scheduled, not aspirational.

Where we are

  • Pakistan

    Engineering & delivery

    PKT

  • United States

    Client partnerships

    EST

How we work

Eight phases. No surprises in month four.

The same sequence on every engagement, scaled to the size of the problem. You always know which phase you're in and what comes out of it.

Phase 01

Discovery

We establish the business outcome before the feature list. Stakeholder and user interviews separate the request from the underlying problem.

1–2 weeks

What happens

  • Stakeholder and user interviews
  • Current-state process mapping
  • Competitive and technical landscape review
  • Success metric definition

What you receive

  • Problem statement
  • Success metrics
  • Constraint register

Start the conversation

Tell us what you want to build.
We'll tell you how we'd build it.

Six questions gets you a recommended package, an indicative timeline and a technology plan. No sales call needed to get a useful answer.

  • Reply within 4 business hours
  • No cost, no obligation
  • NDA on request before you share anything